Flutter Entertainment-owned Sky Betting & Gaming came up with a novel way for its players to wager on Liverpool v Manchester United in the English Premier League on Sunday.

Indeed, the operator offered a 'commentator bingo' market, whereby punters could bet on exactly which phrases Martin Tyler, Jamie Carragher and Gary Neville said during the match.

Bets were settled on exact phrases used by Sky Sports commentators during the match, with nothing said before the match, at half-time or full-time being counted towards the market.

Customers in Great Britain: Sky Bet is licensed and regulated by the Gambling Commission (licence number 38718) All other customers: Sky Bet is licensed and regulated. Flutter Entertainment-owned Sky Betting & Gaming came up with a novel way for its players to wager on Liverpool v Manchester United in the English Premier League on Sunday. Indeed, the operator offered a 'commentator bingo' market, whereby punters could bet on exactly which phrases Martin Tyler, Jamie Carragher and Gary Neville said during the.

Selections offered included a Football Cliche Double, 'acres of space and dangerous free-kick' at odds of 5/1, with a reference to England manager Gareth Southgate or former Liverpool captain Steven Gerrard being odds-on at 1/3.

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Phrases such as 'towering centre-half' or 'park the bus' were at longer odds, 12/1 and 16/1 respectively, while there were a number of other examples.

Sportsbooks will often offer very similar, if not identical, markets and odds on huge games like this one across the board, so any little way a brand can differentiate itself can often make a considerable impact.

However, it looks as though Sky Bet may not offer the market again, following an unpopular reception and criticism, showing just how difficult it is for bookmakers to attempt to stand out...

Sky Bet Bingo Schedule

Sky Betting & Gaming ('SBG') is the UK's leading mobile-led betting and gaming operator, providing real-money gaming and a diversified gaming product portfolio to customers in the UK, Ireland, and elsewhere in Europe. Since 2000, SBG was one of the first operators to recognize the potential of online and then mobile platforms, and to deliver fun, entertaining and quality betting and gaming experiences. SBG operates five principal brands, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo and Sky Poker, entertaining millions of customers each year.

SBG also operates some of the UK's most popular free-to-play sports games such as Soccer Saturday Super 6, Sky Sports Fantasy Football, Sky Sports Fantasy Six-A-Side and ITV Pick 7, as well as leading sports affiliate Oddschecker, which provides odds comparisons, previews and sporting information. The portfolio is complemented by Sporting Life, a leading source of online content for sporting news, results, cards, fixtures and access to premium content such as UK and Irish racing replays.

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In July 2018, The Stars Group acquired SBG, forming one of the world's largest, most licensed and most geographically and product diverse publicly listed online betting and gaming companies. The combined company unites iconic brand portfolios, strong technology platforms and capabilities, leading positions and differentiated products across multiple betting and gaming verticals, and an emphasis on sustainable, responsible and safer betting and gaming.

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SBG aims to sustain competitive advantages in the growing online betting and gaming markets, based around its market leading, mobile-led product portfolio across betting and gaming; its strong brand and marketing assets; a large, recreational and loyal customer base; a leading technology platform with a lean and agile structure supporting rapid innovation; and an experienced leadership team, with a strong company culture that supports innovation and entrepreneurialism. Headquartered in Leeds, Sky Betting & Gaming has a proud track record of job creation and rapid growth in Yorkshire, where a unique work environment has allowed more than 1,400 people to develop, and be challenged and well-rewarded, create innovative products and solutions for our customers.